More enquiries. Less guesswork.
Google Ads for clinics, studios and coaches.
I build campaigns the way you build a training plan: assessment first, then structure, then adjustment based on what the data shows. So your calendar fills predictably and you can look after your clients instead of Google.
Does any of this sound familiar?
- The calendar fills unevenly. Good weeks and empty weeks alternate, and you never know in advance which one is coming.
- New clients come through referrals. That works, but it is not something you can turn up when things stall.
- Google Ads has run before, in-house or outsourced. Money went out, few enquiries came in, and nobody could say why.
A calendar that fills predictably
Enquiries from people who fit what you offer and want an appointment. I take on the technical side so you can focus on treatment, training or consultation.
Enquiries instead of reach
Search ads reach people at the moment they are looking for what you offer. Someone with acute back pain is not looking for an article, they are looking for an appointment nearby.
Fewer conversations that go nowhere
The landing page filters first. Anyone who enquires has already read what you offer and who it is for. That saves the calls that were never going to convert.
Numbers you can check yourself
What an enquiry costs and how many turn into appointments is in the report. If a campaign is not carrying, I tell you, rather than presenting the number more kindly.
What this actually delivers
Anonymised, because the results belong to the clients. The numbers are real.
Personal training & nutrition coaching, Northern Germany
€447 → €84
cost per enquiry
The account was bidding on how-to searches instead of buying intent: half a million impressions and a single enquiry in just over three months.
Within 3 months, no budget increase. Steady between €85 and €120 since.
Supplement e-commerce, DACH
-41.7%
ad spend at near-identical purchase volume
A seven-figure shop was buying click volume with no way to steer what it bought. The clean-up followed one question: which click actually carries buying intent?
March to April 2026, purchases down 7%.
Aesthetics clinic, Rhine-Main
+79%
genuine appointment enquiries at an unchanged budget
The report showed a weaker month. In fact it compared two different conversion counters - on the one that ran throughout, it was the best month of the year.
Two 30-day windows, June to August 2026. Cost per enquiry down 46%.
Three steps to predictable enquiries
- 01
Free first call
We look at what your audience actually searches for in your catchment area and how much volume sits behind it. That tells us whether a budget makes sense and how large it would need to be.
- 02
Building campaign and landing page
I set up the campaigns and build a page that picks up exactly what the ad promised. Plus conversion tracking, so what arrives is measurable from day one.
- 03
Continuous adjustment
Reviewing search terms, excluding the wrong ones, testing ads. Reliable conclusions take eight to twelve weeks; before that the numbers are too small.