Who does this
I am Niclas Findeis. I work on my own and manage Google Ads for fitness and health providers.
Why I do this
Good work alone does not fill a calendar.
Plenty of clinics, studios and coaches do excellent work and still win new clients unevenly. Referrals carry for a while, but they cannot be steered.
I know that from the inside.
Before marketing I worked as a personal trainer, in direct contact with clients and also in sales. I studied fitness economics on a dual programme. So I know how a clinic and a studio run from within, and what an empty Tuesday feels like.
Today I build Google Ads campaigns for those businesses. Manageable, measurable, without detours through things nobody needs.
What I do not do: present results more kindly than they are, stay quiet about bottlenecks, or blame the algorithm. If a campaign is not carrying, you hear it from me and not from your bank balance.
How I work
Three things that are not up for negotiation.
Collaboration, not supply
I need you to tell me which enquiries turned into appointments. Without that I am steering blind, and then the best campaign is no use to you.
Decisions from numbers
Every change has a reason that is visible in the account. With small numbers I will say when a figure means nothing yet.
Open books
You see ad spend, cost per enquiry and what came of it. Including the months that went worse.